Advertising Programs

Discover The OC.com is a leader in developing innovative, result-driven advertising programs. From building a consistent voice throughout a user’s session to creating a unique customized program specific to your needs, Discover The OC.com creates programs that build brand awareness, generate leads and increase recall.

Standard Advertising Units

From traditional positions to ground-breaking innovations, Discover The OC.com gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts. This flexibility streamlines production, implementation and launch. By combining a variety of advertising units, you have a powerful advertising platform unlike any other on the Web.

Video

Advertisers can align their brand with the high-quality Discover The OC Video. Produced by Discover The OC journalists. Multimedia (both pre-roll and slide shows) are an ideal forum for advertisers to showcase their message to a highly engaged audience.

Ad Types

Leaderboard

Build your brand via this home page presence on Discover The OC.com. This position can be used for:

Right Rail Big Ad

This fixed position allows advertisers to take a commanding position on right rail side bar of Discover The OC.com. This unit creates a presence fis situated in the middle of breaking news and headlines that are constantly refreshed throughout the day. This ad, which can be animated or expandable, is the perfect place to launch brands, products or specific timed messaging.

• Specs
  • Dimensions = 300 x 250
  • File Size = 40K initial load 100K secondary load for Rich Media Ad Units
  • Animation = Up to :30 seconds
  • Video accepted but must be third party served
  • Audio must be user initiated

Micro Site Sessions

Advertisers can own all Display banner positions with our Micro Site Session program, creating an environment of ownership and exclusivity for one advertiser based on a relevant story to the advertiser’s message.

Specs

• Ad positions include:
  • Leaderboard (728 x 90)
  • Big Ad (336 x 280)
  • Half Page Ad (336 x 850)
• This trumps all major display ad units on that page

In addition to any program listed above, Discover The OC.com can custom tailor an advertiser package that offers a high-impact advertising solution whether your marketing goal is to launch a new product or service, drive traffic in store or online, or build brand awareness.

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